Being the Light in Our Generation

This week we read Parashat Noach (Genesis 6:9–11:32), the story of Noach, the flood, the ark, and the covenant symbolised by the rainbow.

Noach is described as “a righteous man, blameless in his generation” (Gen. 6:9). He lives in a world of corruption, builds the ark, the flood comes, and afterwards a new beginning is granted to humanity.

The Rebbe teaches that the phrase “righteous in his generation” is not simply praise—it is a mission. Noach stood firm not just in comparison to Abraham or previous generations, but in his own generation and its particular challenges.

This challenges us: in our time, within our community and world, how can each of us fulfil our unique role and be faithful to our calling?

In one of his talks on Noach, the Rebbe uses the metaphor of the sun (self-lighting) and the moon (reflecting light) to explain spirituality:

“Spirituality is a direct effusion of divine light. But … much of our life is ‘lunar,’ comprised of the ‘dark matter’ of non-holy pursuits.”

The lesson: we are called to be sources of light—not merely reflectors. In our personal lives and communal existence, we must not just respond to external values, but actively embody holiness and purpose.

While the ark protected Noach and his family, the narrative doesn’t end there: a whole world must be rebuilt afterwards. The covenant of the rainbow is not passive; it calls for human participation and responsibility.

For us: our actions—each mitzvah, each kind decision—contribute to the common good and help rebuild our world.

At HOUSE OF LANCRY, our ethos is modest elegance, authenticity, and intentional style. How can we apply the lessons of Noach in this frame?

• Integrity in your generation: As Noach lived with integrity amid struggle, we too can choose clothing and lifestyle that reflect our values—even when trends press otherwise.
• Be the light: Our style, our behaviour, our choices can be sources of light—not merely following what’s around us.
• Collective renewal: The community is our “ark” today—a place of refuge, support, revitalisation. Each of us adds value by staying true, kind, thoughtful.
• Renewal and possibility: Just as the flood symbolises new beginning, any challenge or setback is an invitation to restart—with intention, with hope.
• Style as expression of the soul: Our choices in dress or presentation are opportunities to reflect the deeper values within—just as Noach built according to the Divine blueprint (Gen. 6:14).

This week’s Parashat Noach invites us to rise above passivity: to act, to shine, to engage. The Rebbe’s insights challenge us to be present for our generation—not only for ourselves but for the world around us.

In the spirit of our HOL community, may our choices of style and life be aligned with purpose, modesty, and meaningful light.